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About Our Site

By: John Rowlinson - Updated: 29 Nov 2010 | comments*Discuss
About Our Site

AnimalFreeZone was formed to offer a unique reference point on advice on products made without animal cruelty.

As consumers, it could be said that we have a responsibility to try and shop as ethically as possible. For some people, this may mean buying fair trade products. For others, it might be buying British-only brands. But for many people, buying cruelty-free products that have been developed and produced without testing on animals is of utmost importance.

We found that there was a distinct lack of UK-based information on the web. In light of this we created AnimalFreeZone as a central hub of information relating to the issues surrounding cruelty-free consumerism. Written by people with a particular interest in animal free products, the site has been designed for those considering becoming vegan or vegetarian, as well as those who have already made this lifestyle switch.

AnimalFreeZone is also an excellent resource for those with a general interest in ethical living.

The website is dedicated to giving expert opinions and providing facts on many things, the use of animal products in cosmetics, furniture, food, gardening products, clothes and medicine. AnimalFreeZone also discusses relevant issues such as using animals in stem cell research, using cow's milk to feed babies, as well as tips and advice on how to shop for a whole host of animal-free products.

Our concern was that there was no single UK resource for interesting features and practical advice on this subject.

Our features and articles are written by experts - who have experience, or a particular interest in this area.

Our Background

AnimalFreeZone was founded by John Rowlinson, the founder of PtS.

John, through PtS, is involved in a number of ventures including software and property companies. A percentage of revenue from these activities goes towards funding AnimalFreeZone and a number of similar sites.

Our focus is simply on having experts create the highest quality information possible that is widely read.

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